In May 2002, Simone and Katharine opened their first
Beadazzled store in Hilversum. The unique range of beads and accessories proved to be so popular that a branch in Amsterdam soon followed and a few years later one in Haarlem.

Now 21 years later, we have made the choice to focus on one store, and Beadazzled is the beads and jewelry store in the heart of the atmospheric Amsterdam Pijp.

Through our visits and purchases abroad, we keep an eye on trends and continue to surprise with an extensive and changing (colour) range. For example, with the irresistible wall full of embroidery beads and miyuki beads, we are happy to help you get started!

You will also find the nicest handmade jewelry with us and from the beginning of April the new collection of the summer must-have: slippers from the Brazilian brands Havaianas and Ipanema.

Would you like to stay informed of the latest news? Then follow us on Instagram or Facebook. Our bead shop at Sarphatipark is open 7 days a week, visit us in Amsterdam or shop your favorite beads and jewelry directly online. Be unique with the Beadazzled collections!

Love ❤️ Simone & Katharine